Tech Support for Marketing

Tech Support for Marketing - our collaboration with with W.KRUK

Author

Natalia Stec Marketing Manager

5 min read 2024-08-13

In the fast-paced world of digital marketing, having a robust tech infrastructure is not just an advantage; it's a necessity. We've learned this lesson through our ongoing partnership with W.KRUK.

Established in 1840, W.KRUK is Poland's oldest jewellery brand. It is also one of the largest jewellery retailers in the country, with almost 160 stores nationwide. Beyond jewellery, W.KRUK is a leading luxury watch retailer in Central and Eastern Europe, offering brands like Rolex, Omega, and TAG Heuer.

Beginning of the Journey

Our journey with W.KRUK started in 2017 when their Marketing Department sought our expertise to run a branding campaign. This initial engagement required us to tackle various challenges, including creating landing pages and providing continuous technical support.

The project's success hinged on our ability to deliver visually striking designs within tight deadlines, setting the stage for a long-term partnership.

A Partnership of Daily Collaboration

Since that first project, our cooperation with W.KRUK has become a daily routine. Our team has supported the company through various campaigns, from launching new jewellery collections to broader marketing initiatives.

Our role expanded to encompass back-end and front-end support, ensuring every campaign runs smoothly and effectively reaches its target audience.

Supporting E-commerce and Beyond

In 2020, we began supporting the ROLEX brand in Poland, exclusively distributed by W.KRUK. This addition to our portfolio underscored our ability to manage and elevate luxury brands digitally. We provided SEO optimization and comprehensive front-end and back-end management of the Rolex subpage, enhancing the brand's online presence and sales.

The Importance of Tech Support for Marketing

Our collaboration with W.KRUK's Marketing Department has underscored the critical role of technology in modern marketing strategies. By offering targeted tech solutions, we've helped subtly yet significantly enhance W.KRUK's marketing efforts, increasing online presence and sales.

Our holistic approach to tech support in marketing covers user experience improvements, backend development, and everything in between.

Lessons Learned and the Path Forward

The key takeaway from our partnership with W.KRUK is the value of understanding the client's needs and the industry's challenges. Our success stems from our ability to provide tailored IT solutions that address immediate challenges and support long-term strategic goals.

Our collaboration with W.KRUK is a testament to the power of integrating technology with marketing strategies. As we look to the future, we are excited to continue this partnership and explore new technologies and strategies to enhance W.KRUK's marketing campaigns and overall digital presence.

Ultimately, our experience with W.KRUK illustrates the evolving nature of marketing in the digital age, where the tech department and marketing collaborate closely to achieve remarkable results.

We are proud to be part of this journey, which offers valuable insights for any company looking to leverage technology to boost its marketing efforts.

If you'd like to discuss your technological challenges with us, we invite you to a free online consultation.

Natalia Stec

Marketing Manager

Natalia loves art, which inspires her marketing projects, but as a future psychologist, she pays close attention to how IT affects our mental health. She has 1000 ideas per minute & can't stand still for long in one place.