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W.KRUK

Technological support Marketing & eCommerce

Since 2017, we’ve supported W.KRUK - the oldest Polish premium jewellery brand.

Support for branding campaigns
Creating landing pages for new collections
Technology consulting

Meet our Client

About the project

W.KRUK is the oldest Polish jewellery brand, founded in 1840 in Poznań by Wiktor Kruk. With over 180 years of tradition, the brand has earned the trust of customers in Poland and Hungary.
It is valued for its craftsmanship and rich heritage.

W.KRUK is also the only official distributor of Rolex watches in Poland.

What we deliver to the W.KRUK brand

Our collaboration with W.KRUK began in 2017, when their marketing department approached us for technological support during a major campaign.

We developed dedicated landing pages and provided comprehensive technical support throughout the implementation.

Despite the tight schedule, the campaign was a success, and we established a partnership that continues to this day.

Our support

Each campaign must be executed at the highest level.

Update of the Rolex sections

Development of dedicated landing pages for new jewellery collections such as Kwiaty Nocy, Freedom Forever, and Pełnia.

Each campaign has its own creative vision and requires a corresponding technological execution, delivered by the Webchefs team.

Challenge
At a critical moment, W.KRUK lost its existing IT partner - just before the launch of an important campaign.

The company urgently needed someone who could not only take over responsibilities efficiently but also truly understand the marketing team's needs and communicate without technical jargon.
Solution
- Rapid onboarding and quick takeover of responsibilities to meet the campaign deadline.
- Back-end and front-end support for the campaign.
- Clear communication with the Marketing Department at every stage, without technical jargon.
- Implementation of a new CMS enabling the W.KRUK team to easily manage website content.
Result
- We support measurable sales growth - reflected in W.KRUK’s official sales and revenue figures.
- The Webchefs team has become a trusted technology partner for W.KRUK, supporting both the Marketing and eCommerce departments.
- We successfully deliver new campaigns, such as Kwiaty Nocy and Freedom Forever.
- We have been working with W.KRUK continuously since 2017.

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Behind the stage

Each campaign is different; however, over the years we have developed a model that allows us to efficiently organise information and marketing materials.

Content analysis

Collecting all content and guidelines from W.KRUK’s Marketing and E-commerce teams.

Front-end

Selecting the best tools for each campaign to ensure optimal performance of every landing page from a UX perspective.

Consultations

Our Project Delivery Manager maintains daily contact with the W.KRUK team, ensuring fast content updates across campaigns.

Implementation

Our technical team implements all content using the selected tools, working closely with the Project Manager to continuously incorporate any emerging changes.

eCommerce

We ensure that all products are available to W.KRUK customers - so that there are no surprises at the moment the campaign goes live.

W.KRUK About Our Work

9 years of continuous collaboration

The Webchefs team delivers dedicated IT solutions that enhance the effectiveness of W.KRUK’s marketing activities, driving online sales and brand visibility. They run a well-structured process, provide regular progress updates, and implement innovative solutions that support our continued growth.

Weronika Ilczuk Media Manager, W.KRUK S.A.

Shared growth

Our collaboration with W.KRUK also drives the Webchefs team's growth. Over the past 9 years, we have developed our expertise in luxury e-commerce to deliver services at the highest professional level.

With an increasing number of new AI tools and automation systems flooding the market, we focus on selecting only those that are truly proven and effective for our client.

From Geneva to W.KRUK

Luxury Innovation Summit in Geneva

Working with a brand like W.KRUK continuously motivates us to stay on top of trends in the premium market.

To better understand the direction in which the industry is heading, we actively participate in global events such as the Luxury Innovation Summit.

The event brings together decision-makers, creators, and startups each year to collectively shape the future of the premium market. It also serves as a platform for networking, exchanging ideas, and celebrating innovation through panel discussions and presentations.

Effective marketing and increased sales?

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